Who are the Crowdfunders? Understanding Archetypes of Crowdfunders

Our research draws on theories about the taxonomy of consumers that has gained dominance in the technology adoption and marketing domains, which classifies consumers into two broad groups: the “early adopters” and the “imitators.”

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Year of publication:	[2022]
Authors:	Boh, Wai Fong ; Lin, Yan
Publisher:	[S.l.] : SSRN

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Extent:	1 Online-Ressource (3 p)
Series:	Information Matters ; Vol. 1, No. 10, 2021
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Information Matters, Vol. 1, No. 10, 2021 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 10, 2022 erstellt
Other identifiers:	10.2139/ssrn.4187121 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013403241