Who benefits from misleading advertising?
Year of publication: |
2015
|
---|---|
Authors: | Hattori, Keisuke ; Higashida, Keisaku |
Published in: |
Economica. - Oxford : Wiley-Blackwell, ISSN 0013-0427, ZDB-ID 1800-4. - Vol. 82.2015, 328, p. 613-643
|
Subject: | Werbewirkung | Advertising effects | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Regulierung | Regulation | Hotelling-Modell | Hotelling model | Theorie | Theory |
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