Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Arthur Cheng‐Hsui ; Chang, Rita Ya‐Hui ; Besherat, Ali ; Baack, Daniel W. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 30.2013, 10, p. 850-860
|