Who can I trust? There is less intrinsic trust nowadays, and brands are not exempt. In a sceptical culture their trust credentials are under pressure too. what to do?
Year of publication: |
2007
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Authors: | Lee, Martin |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2007, p. 24-26
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