Who is afraid of fear appeals? : Persuasion and emotion in print advertising
Manuela Neurauter
| Year of publication: |
2005
|
|---|---|
| Authors: | Neurauter, Manuela |
| Publisher: |
Innsbruck : Inst. für Sprachen und Literaturen der Univ. Innsbruck |
| Subject: | Anzeigenwerbung | Emotionale Werbung | Angst |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 175 S. : Ill. |
|---|---|
| Series: | Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft. - Innsbruck. - Vol. 123 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-85124-217-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004860299