Who is the better player? : off-field battle on Facebook and Twitter
Teresa Tiago, Flávio Tiago, Sandra Dias Faria, João Pedro Couto
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Tiago, Teresa ; Tiago, Flávio Borges ; Dias Faria, Sandra ; Couto, João Pedro Almeida |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 2, p. 175-183
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| Subject: | Social media | Customer Relationship Management | Facebook and Twitter | Fan engagement | Athletes | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2015.11.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011451882