Who is the celebrity endorser? : a content analysis of celebrity endorsements
Christian Schimmelpfennig
| Year of publication: |
July-September 2018
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| Authors: | Schimmelpfennig, Christian |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 4, p. 220-234
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| Subject: | Advertising strategy | brand strategy | celebrity endorsements | endorsement strategy | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2018.1446679 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965973