Who is Your Company : Where to Locate to Compete in Emerging Markets

Who is your city? For many companies, the answer to this question determines the location and nature of their business. Companies that want to enter countries with developing markets need to move away from the old, costly centers and toward the new centers of commercial influence in the emerging world. But where are these centers? In this brief, we identify the most attractive cities in developing countries. Company boards and directors should strongly consider new and upcoming cities like Istanbul, St. Petersburg, Buenos Aires, Dubai, and Johannesburg for their corporate headquarters. These cities offer what Paris, London, Tokyo, and other true global cities of the developed world offered business in the latter half of the twentieth century