Who Posts the Reputational Bond? Advertising and Cobranding in Vertical Relationships
Year of publication: |
2013
|
---|---|
Authors: | Johnson, Justin P. |
Published in: |
The journal of industrial economics. - Oxford : Blackwell, ISSN 0022-1821, ZDB-ID 2181605. - Vol. 61.2013, 1, p. 28-61
|
Saved in:
Saved in favorites
Similar items by person
-
Firm Entry with an Imperfect Labor Market
Johnson, Justin P., (2005)
-
The determinants of product lines
Johnson, Justin P., (2018)
-
Multiproduct mergers and quality competition
Johnson, Justin P., (2021)
- More ...