Who Posts the Reputational Bond? Advertising and Cobranding in Vertical Relationships
Year of publication: |
2013
|
---|---|
Authors: | Johnson, Justin P. |
Published in: |
Journal of Industrial Economics. - Wiley Blackwell. - Vol. 61.2013, 1, p. 28-61
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Publisher: |
Wiley Blackwell |
Saved in:
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