Who pulls the strings : firm strategy or firm environment in controlling firm risk?
Year of publication: |
2022
|
---|---|
Authors: | Mathur, Manisha |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 4, p. 341-359
|
Subject: | Business strategy | Environmental influences | Firm risk | Marketing capability | Strategisches Management | Strategic management | Risikomanagement | Risk management | Unternehmenserfolg | Firm performance | Multinationales Unternehmen | Transnational corporation | Risiko | Risk |
-
Strategic orientation and firm risk
Bhattacharya, Abhi, (2019)
-
The effects of strategic response capabilities and innovation on performance and risk
Ettrich, Line, (2021)
-
Singh, Nitya P., (2020)
- More ...
-
Antecedents to the Justification of Norm Violating Behavior Among Business Practitioners
Vitell, Scott, (2011)
-
Building brand advocacy on social media to improve brand equity
Mathur, Manisha, (2019)
-
Mathur, Manisha, (2019)
- More ...