Who put that movie in the way of my brand?

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Which movie has seen the best product placement strategy on behalf of a brand? DeLorean has received iconic status after its car was used in Back to the Future ; however, it seemed to do little for its chances of survival in the 1980s. However, it has surely done Aston Martin some good to be the car of choice for James Bond during that particular movie franchise (although the original character drove a Bentley in the Ian Fleming novels). Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.