Who seeks a surprise box? : predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)
Hongjoo Woo, Bharath Ramkumar
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Woo, Hongjoo ; Ramkumar, Bharath |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 121-130
|
| Subject: | Fashion | Beauty | Online | Subscription | Service | Mode | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Textilhandel | Textile distribution | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.11.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808560