Who wants to be a franchisee? : explaining individual intentions to become franchisees
Year of publication: |
2022
|
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Authors: | Croonen, Evelien ; Bij, Hans van der ; Perrigot, Rozenn ; El Akremi, Assâad ; Herrbach, Olivier |
Published in: |
International small business journal : ISBJ. - London [u.a.] : Sage, ISSN 1741-2870, ZDB-ID 2058559-7. - Vol. 40.2022, 1, p. 90-112
|
Subject: | achievement motivation theory | entrepreneurial intentions | franchising | theory of planned behaviour | Entrepreneurship | Entrepreneurship approach | Franchising | Motivation | Unternehmensgründung | Business start-up | Verbrauchereinstellung | Consumer attitudes | Persönlichkeitspsychologie | Personality psychology |
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