Whose side are we on? : balancing economic interests with social concerns through a service-thinking approach
Year of publication: |
2021
|
---|---|
Authors: | Cockayne, David |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 21.2021, 1, p. 1-19
|
Subject: | management | marketing | Service dominant logic | service marketing | sports marketing | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Marketingmanagement | Marketing management |
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