Whose yield is it anyway? Compromise options for sustainable boat tour ventures
In the general discussion of yield management and its accent on increasing capacity and maximizing revenue, the area of customer satisfaction and environmental sustainability seem to have been lost. Examines these four forces and their effects on a nature‐based tour boat operation.
Year of publication: |
1997
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Authors: | Reynolds, Paul C. ; Braithwaite, Richard W. |
Published in: |
International Journal of Contemporary Hospitality Management. - MCB UP Ltd, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 9.1997, 2, p. 70-74
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Publisher: |
MCB UP Ltd |
Subject: | Australia | Customer satisfaction | Environmental impact assessment | Management | Yield |
Saved in:
Online Resource
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