Why a new name? : the role of asset characteristics and broad market trends in predicting brand affiliation change in hotels
Isabella Blengini and Prashant Das
| Year of publication: |
2021
|
|---|---|
| Authors: | Blengini, Isabella ; Das, Prashant |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 62.2021, 2, p. 173-197
|
| Subject: | affiliation | brand change | commercial real estate | hazard rate | hotels | Hotellerie | Hotel industry | Gewerbeimmobilien | Commercial real estate | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965520924648 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012520144