Why and how are social media used in a B2B context, and which stakeholders are involved?
Year of publication: |
2017
|
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Authors: | Andersson, Svante ; Wikström, Niclas |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 8, p. 1098-1108
|
Subject: | Stakeholders | Internet marketing | Social media | Business-to-business marketing | Social Web | Social web | Stakeholder | B-to-B-Marketing | Online-Marketing | Lieferantenmanagement | Supplier relationship management |
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