Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
| Year of publication: |
2009
|
|---|---|
| Authors: | Borghini, Stefania ; Diamond, Nina ; Kozinets, Robert V. ; Mcgrath, Mary Ann ; Muñiz, Albert M. ; Sherry, John F. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 3, p. 363-375
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