Why brand drugs priced higher than generic equivalents
Kathleen Iacocca, James Sawhill and Yao Zhao
| Year of publication: |
2015
|
|---|---|
| Authors: | Iacocca, Kathleen ; Sawhill, James ; Zhao, Yao |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 9.2015, 1, p. 3-19
|
| Subject: | Brand drug prices | Consumer utility | Generic competition | Nested logit model | Pharmaceutical drugs | The USA | Markenartikel | Brand | USA | United States | Arzneimittel | Pharmaceuticals | Generika | Generic drugs | Preis | Price | Markenführung | Brand management | Pharmaindustrie | Pharmaceutical industry | Preismanagement | Pricing strategy | Arzneimittelmarkt | Pharmaceutical market |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011302283