Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Year of publication: |
2023
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Authors: | Berg, Hanna ; Liljedal, Karina T. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 1, p. 61-80
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Subject: | Older people in advertising | older women in advertising | underrepresentation | decorative models | social effects of advertising | Werbewirtschaft | Advertising industry | Werbewirkung | Advertising effects | Ältere Menschen | Elderly people | Frauen | Women | Konsumentenverhalten | Consumer behaviour |
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