Why Competitive Strategy succeeds - and with whom
Year of publication: |
2012
|
---|---|
Authors: | Spender, J.-C. ; Kraaijenbrink, Jeroen |
Published in: |
Competition, competitive advantage, and clusters : the ideas of Michael Porter. - Oxford : Oxford University Press, ISBN 978-0-19-966042-1. - 2012, p. 33-55
|
Subject: | USA | United States | Strategisches Management | Strategic management | Theorie | Theory | Wettbewerbsstrategie | Competitive strategy |
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