Why consumers don't see the benefits of genetically modified foods, and what marketers can do about it
Sean T. Hingston & Theodore J. Noseworthy
| Year of publication: |
September 2018
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|---|---|
| Authors: | Hingston, Sean T. ; Noseworthy, Theodore J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 5, p. 125-140
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| Subject: | genetically modified organisms | moral opposition | food and health | utilitarian benefits | field studies | Gentechnisch erzeugtes Produkt | Genetically modified product | Lebensmittel | Food | Konsumentenverhalten | Consumer behaviour | Gentechnik | Genetic engineering | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.17.0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011912143