Why Customers Buy - A look at how industrial customers make purchase decisions.
Year of publication: |
2009
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Authors: | Monat, Jamie P. |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 21.2009, 1, p. 20-25
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Saved in:
Saved in favorites
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