Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
| Year of publication: |
2002
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|---|---|
| Authors: | Jones, Michael A. ; Mothersbaugh, David L. ; Beatty, Sharon E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 55.2002, 6, p. 441-450
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