Why didn't the SF Heike project succeed?
Year of publication: |
2019
|
---|---|
Authors: | Zheng, Gang ; Hu, Shan |
Published in: |
China-focused cases : selected winners of the CEIBS global case contest. - Singapore : Springer, ISBN 978-981-13-2705-6. - 2019, p. 167-182
|
Subject: | SF Heike | Business model | Lean startup | O2O | Geschäftsmodell | Unternehmensgründung | Business start-up | Projektmanagement | Project management |
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