Why do bank customers switch? : a systematic literature review
Christine Mening Ngau, Andreas H. Zins and Dhanuskodi Rengasamy
| Year of publication: |
2023
|
|---|---|
| Authors: | Mening Ngau, Christine ; Zins, Andreas ; Dhanuskodi Rengasamy |
| Subject: | Bank | Post-adoption | Review | Switching behavior | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-10-2021-0475 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014332191