Why do consumers buy counterfeit products? An exploratory analysis in Southern Italy
Year of publication: |
2010
|
---|---|
Authors: | Silvia, Pepe ; Maria, Giannini Anna |
Published in: |
Micro & Macro Marketing. - Società editrice il Mulino, ISSN 1121-4228. - 2010, 1, p. 27-44
|
Publisher: |
Società editrice il Mulino |
Subject: | purchasing patterns | counterfeiting | economic crime |
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