Why do customers dissolve their business relationships with the acquired party following an acquisition?
Christina Öberg
| Year of publication: |
2013
|
|---|---|
| Authors: | Öberg, Christina |
| Published in: |
Mergers and acquisitions : the critical role of stakeholders. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-53652-3. - 2013, p. 185-202
|
| Subject: | Übernahme | Takeover | Stakeholder | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009683902