Why do customers want to learn? : antecedents and outcomes of customer learning
Year of publication: |
2022
|
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Authors: | Sun, Xiaochi ; Eisingerich, Andreas Benedikt ; Foscht, Thomas ; Cui, Xuebin ; Schloffer, Judith |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 3, p. 677-703
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Subject: | Customer expertise | Customer learning | Customer satisfaction | Self-determination theory | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Lernprozess | Learning process | Dienstleistungsqualität | Service quality | Lernen | Learning | Lernende Organisation | Learning organization |
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