Why do event volunteers return? : theory of planned behavior
Young-joo Lee; Doyeon Won; Heyjin Bang
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Young-Joo ; Won, Doyeon ; Bang, Heyjin |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 11.2014, 3, p. 229-241
|
| Subject: | Nonprofit sports events | Volunteer retention | Theory of planned behavior | Ehrenamtliche Arbeit | Voluntary work | Nonprofit-Organisation | Nonprofit organization | Verbrauchereinstellung | Consumer attitudes | Sportveranstaltung | Sport event | Nonprofit-Marketing | Nonprofit marketing |
Online Resource
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-014-0117-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010413072