Why do firms enter into a new niche market? : an integrated view of objective and subjective antecedents of strategic decisions
Hui Yang, Zeyu Wang, Xufei Ma, Sai Lan
| Year of publication: |
September 2015
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|---|---|
| Authors: | Yang, Hui ; Wang, Zeyu ; Ma, Xufei ; Lan, Sai |
| Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 9.2015, 3, p. 293-325
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| Subject: | strategic tripod perspective | upper echelons theory | behavioral theory | CEO empathy | aged housing in China | emerging market | Führungskräfte | Managers | China | Strategisches Management | Strategic management | Nischenstrategie | Niche marketing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3868/s070-004-015-0013-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490561