Why do managers give? Applying pro-social behaviour theory to understand firm giving
Year of publication: |
2006
|
---|---|
Authors: | Valor, Carmen |
Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 3.2006, 1, p. 17-28
|
Publisher: |
Springer |
Subject: | Corporate giving | pro-social behaviour | corporate philanthropy | conceptual paper |
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