Why do(n't) young people watch the Olympics? : a comparison of motives and constraints for attendance and media viewing
Year of publication: |
2021
|
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Authors: | Kim, Jeeyoon ; Kim, Yu Kyoum |
Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 21.2021, 5/6, p. 386-409
|
Subject: | attendance | constraint | domestic residents | media viewing | motive | negotiation of motivation and constraint | Olympic marketing | Olympics | Winter Olympics | young people | Sportveranstaltung | Sport event | Motivation | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Sport | Sports |
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