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Why Do Retailers Advertise Store Brands Differently Across Product Categories?

Year of publication:
2019
Authors: Griffith, Rachel ; Krol, Michal ; Smith, Kate
Published in:
The Journal of Industrial Economics. - Wiley, ISSN 1467-6451, ZDB-ID 1478279-0. - Vol. 66.2019, 3 (22.03.), p. 519-569
Publisher: Wiley
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Type of publication: Article
Language: English
Other identifiers:
10.1111/joie.12178 [DOI]
Source:
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Persistent link: https://www.econbiz.de/10012094332
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