Why do salespeople spend so much time lobbying for low prices?
Duncan Simester; Juanjuan Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Simester, Duncan ; Zhang, Juanjuan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 6, p. 796-808
|
| Subject: | lobbying | influence activities | sales force management | pricing | agency theory | incentives | information | marketing-sales interface | Prinzipal-Agent-Theorie | Agency theory | Interessenpolitik | Lobbying | Verkaufspersonal | Salespeople | Theorie | Theory | Verkauf | Selling | Preismanagement | Pricing strategy | Asymmetrische Information | Asymmetric information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468391