Why do small firms implement web sales? : the Italian olive oil case
Bianca Polenzani, Chiara Riganelli, Andrea Marchini
| Year of publication: |
2023
|
|---|---|
| Authors: | Polenzani, Bianca ; Riganelli, Chiara ; Marchini, Andrea |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 4, p. 428-458
|
| Subject: | E-commerce | Generalized Linear Mixed Model | longitudinal study | millers | olive oil | small-medium enterprises | social commerce | KMU | SME | Olivenöl | Olive oil | Italien | Italy | Electronic Commerce | Online-Handel | Online retailing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2021.2012547 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014377717