Why Do Undergraduate Marketing Majors Select Marketing as a Business Major? Evidence from Australasia
Year of publication: |
2004
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Authors: | Pappu, Ravi |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 26.2004, 1, p. 31-41
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