Why Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior
Year of publication: |
2009
|
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Authors: | Brunk, Katja H. |
Institutions: | Centre Emile Bernheim, Solvay Brussels School of Economics and Management |
Subject: | Consumer Perceived Ethicality (CPE) | Corporate Ethics | Corporate Social Responsibility (CSR) | Brand perceptions | Qualitative Research | Ethical consumption |
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