Why does "brand loyalty" vary over products?
Year of publication: |
1964
|
---|---|
Authors: | Farley, John U. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 1.1964, 4, p. 9-14
|
Subject: | Marktforschung | Markenartikel |
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