Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data‐warehousing technology for CRM applications
Year of publication: |
2005
|
---|---|
Authors: | Cobb Payton, Fay ; Zahay, Debra |
Other Persons: | Hausman, Angela (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 20.2005, 4/5, p. 237-244
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Data handling | Customer relations | Trust |
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