WHY DOMINANT COMPANIES ARE VULNERABLE - Recent research suggests that, as consumers feel that their choices are restricted, many respond by turning away from the market leader.
Year of publication: |
2012
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Authors: | Murray, Kyle B ; Häubl, Gerald |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 53.2012, 2, p. 12-15
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