Why Firm's Reactive Eco‐innovation May Lead to Consumers’ Boycott
Year of publication: |
2021
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---|---|
Authors: | Liao, Zhongju ; Liu, Yan |
Published in: |
British Journal of Management. - Wiley, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2021, 2 (26.02.), p. 1110-1122
|
Publisher: |
Wiley |
Saved in:
Online Resource
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