Why firms adopt green marketing? : modelling stakeholders' influence in Spanish firms?
Year of publication: |
2011
|
---|---|
Authors: | Rivera Camino, Jaime ; Molero, Victor |
Published in: |
Revue Gestion 2000 : management & prospective. - Louvain-la-Neuve : Recherches et Publ. en Management, ISSN 0773-0543, ZDB-ID 1415978-8. - Vol. 28.2011, 3, p. 33-49
|
Subject: | Spanien | Spain | Stakeholder | Öko-Marketing | Green marketing |
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