Why firms should care for customers

Manfred Königstein and Wieland Müller

Adopting the indirect evolutionary approach, we show that it might be beneficial for firms on a heterogeneous market not only to care for their profits but also for their respective customers' welfare. -- evolutionary stability ; customer orientation ; heterogenous market ; duopoly

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Year of publication:	2000
Authors:	Königstein, Manfred ; Müller, Wieland
Institutions:	Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse (contributor)
Publisher:	Berlin : Humboldt-Universität
Subject:	Evolutionsökonomik \| Evolutionary economics \| Beziehungsmarketing \| Relationship marketing \| Neoklassische Theorie \| Neoclassical economics \| Duopol \| Duopoly

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Extent:	Online-Ressource (PDF-Datei: 7 S., 178,92 KB) graph. Darst.
Series:	Discussion papers of interdisciplinary research project 373. - Berlin : Humboldt-Universität, ISSN 1436-1086, ZDB-ID 2135319-0. - Vol. 2000,102
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature
Language:	English
Notes:	Systemvoraussetzungen: Acrobat reader
Other identifiers:	hdl:10419/62241 [Handle]
Classification:	D43 - Oligopoly and Other Forms of Market Imperfection
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009612021