Why fit leads to surprise : an extension of cognitive fit theory to creative problems
Year of publication: |
2018
|
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Authors: | John, Thomas ; Kundisch, Dennis |
Published in: |
Business model modeling languages as tools for innovation : theory and empirical evidence. - Paderborn. - 2018, p. 38-56
|
Subject: | Kognition | Cognition | Kreativität | Creativity | Theorie | Theory |
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Business model modeling languages as tools for innovation : theory and empirical evidence
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