Why funders invest in crowdfunding projects : role of trust from the dual-process perspective
Year of publication: |
2019
|
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Authors: | Liang, Ting-Peng ; Wu, Shelly Ping-Ju ; Huang, Chih-chi |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 1, p. 70-84
|
Subject: | Crowdfunding | Trust | Investment intention | Dual-process theories | Elaboration likelihood model (ELM) | Investition | Investment | Theorie | Theory |
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