Why great strategies spring from identity movements

Hayagreeva Rao, Sunasir Dutta

We extend the emergent lens on strategy formulation by arguing that great strategies arise from insurgent identity movements. In motivating the paper, we depict Steve Jobs as an activist constituted by the personal computing movement that attacked corporate computing. We discuss the processes that mediate the link between great strategies and oppositional movements, and suggest that the strategist ought to be an activist rather than an analyst alone

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Year of publication:	[2017]
Authors:	Rao, Hayagreeva ; Dutta, Sunasir
Publisher:	[Stanford, CA] : [Stanford Graduate School of Business]
Subject:	Competitive Advantage \| Strategy Formulation \| Organizational Identity \| Social Movements in Organizations \| Unternehmenskultur \| Corporate culture \| Soziale Bewegung \| Social movement \| Wettbewerbsvorteil \| Competitive advantage \| Strategisches Management \| Strategic management

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Extent:	1 Online-Ressource (circa 26 Seiten)
Series:	Stanford University Graduate School of Business research paper. - Rochester, NY : Social Science Electronic Publishing, ZDB-ID 2865911-9. - Vol. no. 17, 68]
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper
Language:	English
Classification:	M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M1 - Business Administration ; M13 - Entrepreneurship
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011873107