Why investors and analysts should care about customer metrics and marketing managers about firm values
Emanuel Bayer
| Year of publication: |
2015
|
|---|---|
| Authors: | Bayer, Emanuel |
| Publisher: |
Hamburg : Kovač |
| Subject: | Unternehmensbewertung | Firm valuation | Finanzanalyse | Financial analysis | Kundenanalyse | Customer analysis |
| Description of contents: | Table of Contents [gbv.de] ; Description [verlagdrkovac.de] |
| Extent: | XV, 171 S. graph. Darst. 21 cm |
|---|---|
| Series: | Schriftenreihe electronic commerce, marketing & finance. - Hamburg : Verlag Dr. Kovač, ISSN 2193-7036, ZDB-ID 2661191-0. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Hochschulschrift ; Sammelwerk ; Collection of articles of several authors ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Frankfurt am Main, Univ., Diss., 2014 |
| Notes: | Literaturangaben - besteht aus einer Synopsis und fünf Aufsätzen |
| ISBN: | 978-3-8300-8220-0 |
| Classification: | Investition, Finanzierung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010438882