Why is service-dominant logic based service system better?
Year of publication: |
2013
|
---|---|
Authors: | Edvardsson, Bo ; Ng, Gloria ; Min, Choo Zhi ; Firth, Robert |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 5.2013, 2, p. 171-190
|
Subject: | Dienstleistungsmarketing | Services marketing | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration |
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